WHAT IS A MASTER?
AN EXPERT WHO LEADS DEVELOPMENT WITHIN A SPECIFIC AREA TO THE FIELDS OF SCIENCE, ART OR BOTH.
(CLICK TO WATCH VIDEO)
EXPERTISE ACCESS
THE BEST TALENT IS SCATTERED ALL OVER THE WORLD, WE FIND IT, ATTRACT IT AND MAKE IT WORK UNDER THE SAME ROOF AND WITH THE SAME GOAL.
MILLIONS OF PEOPLE IN THE WORLD HAVE ART, CRAFT AND SCIENCE
WE HAVE THIS MULTI-DISCIPLINARY MARKET ACCESS
WHY IS A MASTER IMPORTANT?
THE RESULT OF THEIR WORK HAS A DIRECT IMPACT ON HUMAN EVOLUTION AND OUR WAY OF UNDERSTANDING AND ENJOYING LIFE.
FOR THIS REASON, MASTERS ARE RESPECTED AND FOLLOWED BY A LARGE NUMBER OF PEOPLE.
BRAND BENEFITS
A MASTER HELPS THE BRAND TRASCEND TO NEW HORIZONS, TO MAKE THE BRAND UNIQUE, MEANINGFUL AND MEMORABLE.
WE MAKE THE MOST OF THEIR TALENT AND CONVERT INTO BRANDED CONTENT
VIEW A CASE
MASTER FOR YOU AND THE MACALLAN, THE ULTIMATE LUXURY SPIRIT,
CREATED A NEW GLOBAL COMMUNICATION PLATFORM, MASTERS OF TASTE,
TO ENGAGE WITH MILLIONS OF CONSUMERS WORLDWIDE.
MASTER FOR YOU INVITED EL CELLER DE CAN ROCA
TO COLLABORATE WITH THE MACALLAN
BEFORE IT WAS TWICE AWARDED “BEST RESTAURANT IN THE WORLD”.
TOGETHER WE CREATED A SERIES OF BREAKTHROUGHS
TO ENGAGE WITH MILLIONS OF FOODIES.
INSIGHT HALF OF MILLENIALS ARE INTERESTED IN GASTRONOMY
THE COLLABORATION STILL CONTINUES…
WHAT WE DID
CHEF´S DIARIES SCOTLAND
The Discovery of a Hidden Gastronomy
·
The Roca brothers together with The Macallan embark on a new challenge: exploring Scotland to rediscover a cuisine that has kept itself hidden from the world in the past years. This year-long exploratory journey includes digital capsules, a long-length documentary soon to be screened at international festivals, a travel book with recipes, a Scotland-inspired special menu and pairings, and much, much more to come.
THE ULTIMATE DINNER
The Best dinner in the World
·
AN EXCLUSIVE EVENT AT EL CELLER DE CAN ROCA, IN WHICH GUESTS EXPERIENCED A 14-COURSE MENU PAIRED WITH THE FINEST WHISKIES FROM THE MACALLAN. IT EXPANDED TO SINGAPORE AND MOSCOW.
THE MACALLAN RARE CASK
Worldwide Launch
·
THE FIRST TIME TO EXPERIENCE THE WHISKY IN AN EDIBLE WAY, A GROUND-BREAKING INNOVATION IN THE WORLD OF HAUTE CUISINE AND LUXURY SPIRITS.
EVENT HELD IN MEXICO AND SPAIN.
INNOVATION SESSION
Content creation
·
WE JOINED THE WORLD’S GREATEST BARTENDERS WITH THE WORLD’S BEST CHEFS FOR THE MACALLAN. A PURE INNOVATION SESSION WITHOUT PRECEDENTS.
Time Captured Experience
Worldwide Launch
·
The TIME CAPTURED EXPERIENCE unites time, whisky and haute cuisine at El Celler de Can Roca. An experience in which The Macallan and the renowned chefs pay tribute to the concept of time
CASE AWARDS
THE RECOGNITION OBTAINED IN THE MAIN INTERNATIONAL AWARDS OF COMMUNICATION,
ENDORSE THE SUCCESS OF OUR CAMPAIGNS.
2018 GOLD THOPHY WINNER WORLD LUXURY AWARDS
Beverages & Food. Mixed Media Campaign.
2018 SILVER WINNER DAVEY AWARDS
Integrated Campaign – Promotional/Branding
2018 GOLD STEVIE WINNER
Marketing Campaign of the Year – Beverages – Alcohol
2018 SILVER STEVIE WINNER
Brand Experience of the Year – Consumer
2018 BRONZE STEVIE WINNER
Communications or PR Campaign of the Year – Media Relations
2017 GOLD TROPHY WINNER, MONACO
FOOD PUBLIC RELATIONS
MARKETING CAMPAIGN OF THE YEAR
CATEGORY OF BEVERAGES – ALCOHOL.
COMMUNICATIONS or PR CAMPAIGN OF THE YEAR
CATEGORY OF MEDIA RELATIONS.
COMMUNICATIONS or PR CAMPAIGN OF THE YEAR
CATEGORY OF NEW PRODUCT LAUNCH.
BEST NEW PRODUCT OF THE YEAR
CATEGORY OF CONSUMER PRODUCTS.
2017 AME Bronze Medallion
PUBLIC RELATIONS
2016 GOLD TROPHY WINNER, MONACO
BEVERAGES & FOOD PUBLIC RELATIONS
PR CAMPAIGN OF THE YEAR
CATEGORY OF COMMUNICATIONS – MARKETING – CONSUMER PRODUCTS.
2016 SILVER TROPHY DAVEY AWARDS
INTEGRATED CAMPAIGN PROMOTIONAL / BRANDING
2016 GOLD BEST IN SHOW AWARD, DAVEY AWARDS
MARKETING EFFECTIVENESS INTEGRATED CAMPAIGN
IPRA GOLDEN WORLD AWARDS FINALISTS 2015
INTERNATIONAL PR CAMPAIGN.
PR CAMPAIGN OF THE YEAR
CATEGORY OF CORPORATE COMMUNICATIONS, INVESTOR RELATIONS & PUBLIC RELATIONS, MEDIA RELATIONS.
RON BRUGAL
PAPÁ ANDRÉS CASE
130 Years ON, His Journey Continues
We’re going back in time. We’ve brought together the art of photography and an inimitable brand – Brugal’s Papá Andrés Odisea rum. 130 years of history and innovation commemorated by prestigious photographer Mario Moreno.
This journey features unique photos that blend past and present, a limited edition decanter, a book, a documentary, digital capsules and so on.
ROYAL BLISS CASE
MASTER FOR YOU launches Royal Bliss, the Coca-Cola premium mixer range.
Together with Michael Calfan, one of the best DJs in the world, Barnabé Fillion, a revolutionary perfumer, Javier Aranda, the 2 Michelin stars chef, and Iris Scott, the finger painting artist, we have developed unique sensory experiences that will take consumers out of their comfort zone and help position Royal Bliss as an exceptional brand.
2018 AME Finalist
BEVERAGES, NON-ALCOHOLIC
MARKETING CAMPAIGN OF THE YEAR
CATEGORY OF BEVERAGES – NON-ALCOHOL.