Andrés Brugal

We launched the campaign for the first super-luxury Brugal Rum.

The first
super-luxury
Brugal Rum

We created the narrative, the concept, the commercial and the event. Drawing on the limited edition bottle and pack design, we brought to life a full CGI world where the story of the founder Andrés Brugal takes us to the creation of this incomparable rum.

Background

Brugal is seeking to enter the super-premium beverage market with its Andrés Brugal rum. To seduce a new luxury target, the brand needs to deliver a strong new narrative to showcase the complexity and sophistication of the mastery behind it, powerfully and clearly. Our brief is to create a new visual world that delivers this new luxury market for Brugal.

The creative idea

We created The Maestro’s Way – a journey to excellence. “Way” refers both to the two journeys, the Maestro’s travels and commitment to excellence that has resulted in this extraordinary rum, and to Brugal’s method and exceptional attitude.

The strategy

This rum tells the story of three journeys.

The Journey Begins ·
Andres Brugal:

Who was Andres Brugal and how did he inspire The Maestro’s Way A celebration of the first maestro’s spirit of exploration and desire to always bring out the very best of our rum.

The Journey Continues ·
Generations of Travel:

Who was Andres Brugal and how did he inspire The Maestro’s Way A celebration of the first maestro’s spirit of exploration and desire to always bring out the very best of our rum.

The Journey Begins ·
Andres Brugal:

Who was Andres Brugal and how did he inspire The Maestro’s Way A celebration of the first maestro’s spirit of exploration and desire to always bring out the very best of our rum.

The execution

We came up with the concept to be delivered in a main movie. This commercial allowed us to create a new visual high-end world for the brand in a full CGI narrative that takes us on a journey to excellence: The Maestro’s Way. We created the entire campaign: