The Macallan
Harmony 2
We continue to inspire consumers based on sustainability and innovation with The Macallan Harmony 2. This time another amazing organic wasted material to give a new life: the coffee husks.
The Macallan
It’s coffee
time at The
Macallan
In this edition the international top model Andrés Velencoso continues the path of Jordi Roca taking us into a mysterious and fun adventure where The Macallan distillery becomes an amazing coffee world. We use computer-generated Imagery and another special effects in a fashion style shooting to show how he discovers that this time: It’s coffee time at The Macallan.
The masters
Together with 5 masters of coffee (Andrea Allen, barista + Kenean Dukamo, coffee grower + Dhan Tamang, coffee late artist + Jonathan Morris, University professor + Lisa Lawson, Coffee Roaster) we developed the campaign.
Innovation sessions
Product shooting
Digital assets
The pieces delivered are: 1 Hero Film and 4 cutdowns + 15 format adaptation (Youtube 16:9, Instagram 4:5 and 9:16, Facebook 4:5 and Twitter 4:5), 7 films with the masters that worked on the project and 28 cutdowns + 140 format adaptation (Youtube 16:9, Instagram 4:5 and 9:16, Facebook 4:5 and Twitter 4:5), and 60 pictures of the project with 325 format adaptation.
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